得益于消费电子市场大热，2022年末全球智能手表出货量增长。

2023年1-2月智能手表品牌厂商TOP10总出货量2159万只，具体出货量看，苹果作为消费电子龙头，以5.4KK引领市场位居榜首，来自印度的新兴品牌Fire-Boltt和Noise以3KK/2.6KK跟随其后，随后则是、分别以2.1KK/2kk入围前五。

根据平博pinnacle体育平台智库统计，2023年1-2月前五全球智能手表厂商共占TOP10市场份额达70%。其中，苹果以25%的市占率名列第一，随后则是Fire-Boltt和Noise分别以14%和12%位列第二、三；CR3高达51%。

整体看，苹果一家独大的市场格局依然明显，其余品牌竞争仍然较大，主要原因还是智能手表市场未能充分打开，蛋糕不大市场就缺乏足够活力。

国产方面，上榜的有4席，总出货540万只，仅占总量的25%，整体实力仍然较弱。

Top 10 smartwatch shipments from January to February 2023

Thanks to the booming consumer electronics market in India, global smartphone shipments increased by the end of 2022.

From January to February 2023, the top 10 smartwatch  manufacturers had a total shipment volume of 21.59 million units. In terms of specific shipment volume, Apple, as a leading consumer electronics company, led the market with 5.4KK and ranked first. Emerging brands Fire Boltt and Noise from India followed with 3KK/2.6KK, followed by Samsung and Huawei, who respectively ranked in the top five with 2.1KK/2KK.

According to statistics from Chaodian Network, global smartwatch manufacturers accounted for a total of 70% of the top 10 market share from January to February 2023. Among them, Apple ranked first with a market share of 25%, followed by Fire Boltt and Noise ranked second and third with 14% and 12% respectively; CR3 up to 51%.

Overall, the dominant market pattern of Apple is still evident, while competition among other brands is still significant. The main reason is that the smartwatch market has not been fully opened, and the market lacks sufficient vitality if the cake is not large.

In domestic company, there are 4 seats on the list, with a total shipment of 5.4 million units, accounting for only 25% of the total, and the overall strength is still weak.